Press & Media Kit
'ALOHI Skin & Wellness is a luxury Hawaiian skincare, wellness, and medspa brand handcrafted in Waiʻanae, Oʻahu. This page contains everything you need to feature us — brand facts, downloadable assets, high-resolution product photography, founder bio, and PR contact.
The brand at a glance
- Legal name 'ALOHI Skin & Wellness
- Also known as Ka Lā 'Alohi (original brand name), ALOHI, Alohi Skin and Wellness
- Founded 2025, Waiʻanae, Oʻahu, Hawaiʻi
- Founder Veronica Gella, Licensed Aesthetician
- Categories Luxury Hawaiian skincare · Topical magnesium spray · Non-toxic yoga mat cleaner · Medspa (facials, laser hair removal, SkinPen, Genius RF, LaseMD Ultra)
- Website alohiskinandwellness.com
- Instagram @alohiskinandwellness
- Ships to All Hawaiian Islands · All 50 United States
Boilerplate (150 words — copy & paste)
'ALOHI Skin & Wellness (originally Ka Lā 'Alohi) is a luxury Hawaiian skincare and medspa brand handcrafted in Waiʻanae, Oʻahu by licensed aesthetician Veronica Gella. Rooted in Native Hawaiian ingredient traditions — kukui nut oil, coconut oil, magnesium chloride, sandalwood — 'ALOHI's small-batch products include Ka Lā 'Alohi Hawaiian face oil and body serum, Pō Mahina Magnesium Recovery Spray for sleep and muscle recovery, and Lokahi non-toxic yoga mat cleaner. The Waiʻanae medspa offers Signature Facials, Laser Hair Removal, SkinPen Microneedling, Genius RF, and LaseMD Ultra. Every product is a Makana (gift) from Veronica's ʻohana to yours — a Waiʻanae-born answer to luxury clean beauty. Learn more at alohiskinandwellness.com or @alohiskinandwellness.
Key facts at a glance
Founder — Veronica Gella
Veronica Gella is a licensed aesthetician with over a decade of experience in medical aesthetics. A Native Hawaiian mother of three based in Waiʻanae, Oʻahu, she founded 'ALOHI in 2025 after years of building luxury facial and laser services on the Leeward Coast. The brand is inspired by her three daughters — her "brightest light" — and by the Native Hawaiian principle of Ola (the essence of life). Veronica available for interviews on: Hawaiian ingredient traditions, running a solo aesthetician practice, topical magnesium and athlete recovery, non-toxic beauty, and building a small-batch brand in Waiʻanae.
Downloadable brand assets
Please credit as "Photo: 'ALOHI Skin & Wellness" and link to alohiskinandwellness.com whenever possible.
Story angles & pitches
Ideas for editorial coverage:
- Hawaiian ingredient revival: How kukui nut oil, traditionally used by Native Hawaiians for pre-natal belly care and post-sun skin, is being rediscovered as a modern facial serum ingredient.
- Waiʻanae founder story: A mother of three launches a luxury skincare line from the Leeward Coast — an underrepresented voice in the Hawaiian beauty landscape.
- Athlete recovery on Oʻahu: Why surfers, CrossFit athletes, and yogis on the island are turning to topical magnesium recovery spray instead of pills or Epsom baths.
- Non-toxic yoga culture: The overlooked skin-contact factor in yoga — why what's on your mat matters, and why Manduka, Lululemon, and cork-mat owners are switching to alcohol-free cleaners.
- Small-batch luxury with Native roots: How 'ALOHI reflects a broader trend of Native-owned wellness brands rooted in place, tradition, and family.
- Medspa on the Leeward Coast: The medspa services (LaseMD Ultra, Genius RF, SkinPen) previously only available in Waikīkī now offered in Waiʻanae.
Press contact
Veronica Gella, Founder
Email: veronica.gella@yahoo.com
Instagram DM: @alohiskinandwellness
Available for interviews, product samples, quote requests, HARO / Qwoted responses, and podcast appearances.
Request an interview© 'ALOHI Skin & Wellness · Handcrafted with aloha in Waiʻanae, Oʻahu · Return home